In 2023, after two decades in the fashion and marketing industry, Diya went all-in on something she'd always been passionate about — nutrition and movement. Fourteen months later, her platform @diyaeatswell had exploded to over 2.2 million people, built on original recipes and a sharp point of view that isn't afraid to call out modern wellness culture's lies, myths, and overhyped ingredient of the week.
She's found her audience by refusing to take wellness culture at its word. Diya speaks about nutrition with the irreverence of a comedian and the authority of a trained nutritionist — reminding people that health isn't achieved by "waterboarding your body with celery juice," and calling out much of today's health content as "wellness cosplay." It's sharp, it's instantly recognizable, and it's established her platform as a safe space — somewhere to figure out what actually works for you, without the fads, the fear-mongering, or the influencer-speak.
Before any of this, Diya spent years as a senior leader at Vogue and Style.com, at the center of how beauty ideals get built, marketed, and sold back to women as lifestyle. She watched those ideals translate directly into the diets people went on, the fitness trends they chased, and the guilt they carried around both. When she retrained in nutrition and fitness, it wasn't a pivot — it was a reckoning. Everything she makes and teaches now is shaped by what she's learned in both worlds.
Whether she's setting a beautiful table, chasing the pleasures of a new country, or elbowing her way through a vintage market for the one perfect find, she continues to expand on what a life well-lived looks like. Diya splits her time between the US and Europe with her husband Brett, their two kids, and a very fluffy rescue dog named Freddy (the real boss).